How We Market Your Home

Over the past 270 years, the Sotheby's name has become renowned as the marketer for the world's most valuable and treasured possessions. Sotheby's International Realty, in keeping with this extraordinary reputation, has become a globally recognized leader in the representation of distinctive real estate.

While the current real estate environment is marked with the most affluent buyers of our time, these buyers are also the most sophisticated. To create a true global impact that is primed to deliver over one billion impressions, we have developed a comprehensive marketing strategy to create global connections and establish true consumer engagement worldwide.

Below you'll see how we effectively market our Florida Keys properties.

  • Print
  • Web/Social
  • Listing Distribution
  • Digital
  • Global Exposure
  • Why List With Us
  • Why Buy With Us
  • Testimonials

Florida Keys Real Estate Market Report

Preview our Florida Keys Real Estate Market Report for the latest trends and data on the real estate market in the Florida Keys.

View our Florida Keys real estate market report here.

Local Advertising

We advertise locally to target buyers who are visiting and live within the Florida Keys by marketing our listings through beautiful and professional photography in the Reporter & Keynoter Newspaper, The Weekly Newspapers, The Florida Weekly Newspaper - Key West Edition, Homes & Land Magazine and the Real Estate Book.

Global Property Advertising

The Sotheby's International Realty Property Advertising Program leverages high profile global media partners and offers targeted print and digital advertising opportunities for increased exposure for our exclusive listings. We advertise with many of these global media partners such as the Wall Street Journal, New York Times, International New York Times, Sotheby’s Magazine Art & Home, Sotheby's Preferred Magazine, Bloomberg Markets, Barron's Penta, Boston Magazine, The Sunday Times of London, Financial Times, and more.

View our Property Advertising Brochure here

Marketing Brochures

For each listing, Ocean Sotheby’s International Realty creates a professional marketing brochure. By combining professional photography and attention getting narrative details, your home’s brochure will act as an essential tool in attracting qualified buyers locally, nationally and globally.

WE ARE: Marketing Beyond the Extraordinary

Putting all these elements together to work for you is what really makes it special. We have been fortunate enough to have a track record to prove that it works. And this is only a sample! If you have any questions regarding how we can market your home, please feel free to contact us.

According to a 2012 National Association of Realtors survey, 9 out of 10 buyers start their real estate search online. Therefore, it is essential to not only be on the Internet but to stand out as the source of information for those who seek unique homes for their lifestyle. provides the best web exposure possible, attracting potential buyers through high quality photography, engaging videos, descriptive narratives, and statistics on the Florida Keys community and home values.

Each of our listings are also featured on which attracts more consumers to search, view and inquire than any other luxury real estate website. Millions of viewers immerse themselves in our collection of the most extraordinary real estate around the world. In one year, invites:

  • 10,000,000 visits
  • 75,000,000 page views
  • 25,000,000 property detail pages viewed
  • 12 focused minutes per visit
  • 52% visits from outside US

Unique to the Sotheby’s International Realty brand is the ability to search for a home based on a certain lifestyle, such as waterfront, golf, beach, private club, etc. In addition, offers 15 language translations and over 40 currency conversions for the international homebuyer.

Top Search Engine Placement

To maximize the potential for your home to be found online, it is essential to have a strong search engine marketing strategy. Our approach is to create results orientated and measured SEO (Search Engine Optimization) and SEM (Search Engine Marketing) strategies to ensure our site is placed in the top results for the most prominent search terms. The result drives the desired, high-net worth clientele to

Social Media Exposure

We use social media to connect your home to our vast community of real estate clients and influencers.

Prospective buyers gather a wealth of information on social networking sites, which is why we place great effort into gaining presence within these unique personal and professional communication tools. Social media is designed to be an addition to our overall online marketing strategy to drive more consumers to the website and provide more opportunities for our properties to be viewed.

Connect with us on


Keep in touch with us by reading our latest blog articles on real estate trends, lifestyle articles, and upcoming events in the Florida Keys. Click here to view our latest blog article.


Our eNewsletter is sent to our sphere of influence including past, current and future clients and Sotheby’s International Realty affiliates. Our eNewsletters include information on new listings, upcoming events, market trends, and open houses. To join our mailing list, email us at

WE ARE: Marketing Beyond the Extraordinary

Putting all these elements together to work for you is what really makes it special. We have been fortunate enough to have a track record to prove that it works. And this is only a sample! If you have any questions regarding how we can market your home, please feel free to contact us.

Strategic placement and unique positioning of your home are critical in securing the right audience to not only preview your home online, but to take the next step in their home search. The Sotheby's International Realty brand partners with and distributes properties to the most significant media companies and real estate-focused websites in the world in order to increase exposure and drive the online consumer back to the rich content on To measure the results of this exposure, the brand provides a property report including view and inquiry statistics for each partner site to effectively illustrate the activity a property receives online. This keeps our homeowners informed of our marketing efforts every step of the way.

For more information on our listing distribution and how we market our listings, click here.

WE ARE: Marketing Beyond the Extraordinary

Putting all these elements together to work for you is what really makes it special. We have been fortunate enough to have a track record to prove that it works. And this is only a sample! If you have any questions regarding how we can market your home, please feel free to contact us.

Exceptional Photography

Over 84% of homebuyers ranked photography as the most important feature on a real estate website. The hallmark of our success to market your home is our ability to create an extraordinary online experience utilizing professional photography. This photography further enhances your home’s property brochure and marketing campaign.


By 2018, video will represent 79% of all global internet traffic. For some of our distinguished properties, we've created property videos to enhance user interaction and attract more qualified buyers. View all of our marketing videos here .


SIR Mobile is the only luxury real estate mobile app that works anywhere and searches globally.

SIR Mobile allows consumers to view properties on their smart phone or tablet based on GPS location, address, city or zip code. When a user is ready to see a property, the “call” feature connects them directly to a Sotheby’s International Realty sales associate. Currently more than 50% of all internet searches are conducted from a mobile device. What this means to you is increased exposure for your home.

To download the free SIR Mobile app, text SIR to 87778, or search for SIR in the app store from your mobile device or tablet.

WE ARE: Marketing Beyond the Extraordinary

Putting all these elements together to work for you is what really makes it special. We have been fortunate enough to have a track record to prove that it works. And this is only a sample! If you have any questions regarding how we can market your home, please feel free to contact us.

Sotheby's International Realty

As an affiliate of Sotheby's International Realty, Ocean Sotheby's International Realty has access to a global footprint unmatched in the Florida Keys market. Our network currently consists of more than 21,000 sales associates located in approximately 900 offices in more than 68 countries and territories worldwide.

Unlike many local real estate firms, the Sotheby’s International Realty brand has representation in “like” markets around the globe that act as catalysts for one another in generating clients, customers and referrals.


A Collaboration that truly sets us apart.

The collaboration between realty and auction utilizes a combination of unique and exclusive marketing efforts that provide targeted exposure to a coveted and influential audience.

The gift we have been given is the tradition, character and equity of the Sotheby’s brand name. Our client’s benefit from this brand recognition as the marketer of the world’s most valuable and prestigious possessions.

View more on the Sotheby's Auction House


The Sotheby’s International Realty eGallery is a real time, dynamic property slide show designed to provide worldwide reach to our properties. eGallery is displayed on high definition screens in the Sotheby’s International Realty and Sotheby’s auction house locations around the world.

Sotheby's Magazine

At the heart of our partnership, the Sotheby’s International Realty brand and the Sotheby’s Auction House have entered into a literary collaboration, publishing the Sotheby’s Magazine Art & Home. The larger format magazine enriches readers with sophisticated content to showcase our listings alongside some of the most impressive possessions in the world. We advertise in this publication to provide exposure for our properties to Sotheby's Auction House top tier clientele.

WE ARE: Marketing Beyond the Extraordinary

Putting all these elements together to work for you is what really makes it special. We have been fortunate enough to have a track record to prove that it works. And this is only a sample! If you have any questions regarding how we can market your home, please feel free to contact us.

Why List With Us?

As your Broker, we will do the following:

Selling your home can be a complex process. Our seasoned listing agents will help you with the entire home selling process. By providing you with a listing agent, we will help you get the best price for your home and help sell it in the fastest possible timeframe. Selling a home in the Florida Keys, or any other area means a comprehensive plan must be in place. If you select a listing agent from us, we will:

  • Provide you with a free home valuation to help determine the value of your home.
  • Review comps in the area to show you the latest happenings in Florida Keys.
  • Negotiate on your behalf to receive the most money for your property.
  • Network with other real estate professionals in Florida Keys and other relevant areas to find the perfect buyer for your home.
  • Arrange showings of your home that work in conjunction with your schedule.
  • Advise you how to best prepare your property for potential buyers to view.
  • Engage in a comprehensive advertising campaign to give your home the ideal amount of exposure.
  • Utilize technology, including our personal web site, to showcase your property to other real estate agents along with potential home buyers.
  • Work with you through the complex paperwork and legal issues that can impact the sale of your home.
  • Represent you in a manner that is both professional and thorough.
  • Tailor the sale of your home to the area of your property and each of its unique features.
Are you considering selling your home? We can help.

Please fill out the simple home sellers request form below to receive a free analysis of your home. Please note, there is no obligation and your information will be kept strictly confidential.

Why Buy With Us?

As your Broker, we will do the following:

  • We are familiar with the process of buying a home and can explain things to you.
  • We will assist you throughout the entire home buying process.
  • We will engage in a thorough review of all Florida Keys homes for sale and will schedule time for you to view these properties
  • We will help negotiate on your behalf to get the best possible price for your new home.
  • We will provide you with a comprehensive review of the Florida Keys market.
  • We will help you understand the quality of our local schools.
  • We will analyze your financial situation to help you determine how much you can afford.
  • We can set up appointments for you to see the Florida Keys homes that interest you.
  • We will help you complete all the necessary paperwork when it comes time to make an offer.
  • We will help you arrange financing for your Florida Keys home.
  • We will be there at closing to answer your questions and make sure everything runs smoothly.
Let Us Do The Work!

Please fill out the form below and our staff will contact you as soon as possible to help you with all of your Florida Keys real estate needs!

"I have had the pleasure of working with Cheri Tindall in both buying and selling my homes in Islamorada. I learned that real estate is very complex and I appreciated her expertise. She is very knowledgeable of the nuances of finance and client communication. Cheri is excellent at paying attention to details and follows through on questions and concerns. She points out the positive and addresses the negative with a solution. Cheri is a dedicated professional, knowledgeable and easy to work with. She is an outstanding example in our community and I would trust her with all my future real estate ventures.”

  • Barbara Burton Weingardt

"We were waiting for the perfect home for our family and after being referred to Sarah and Sabrina by our local fishing guide, we worked with them for over a year and half before we finally found the one that was "it". Sarah & Sabrina showed us home after home, never pressuring us or losing patience. We are now living in our own beautiful paradise and couldn't be happier with our choice to work with them!”

  • L.F. & D.T.

"John Vlad has our highest recommendation for his professionalism, diligence, perseverance, and “stick to and solve the impossible” attitude. John was always the consummate professional, yet easy going with an attitude that was calm and casual. His diligence and attention to detail was spot on in dealing with difficult buyers, such as showing buyers all the advantages of a property, not once but several times. He persevered with buyers that were obstinate and difficult, then provided solutions when there seemed to be an impasse. I have dealt with many agents and brokers in the past 47 years and believe that John Vlad is the BEST I have ever dealt with buying or selling real estate!”

  • David Wallace

"Just want to send a huge thank you to Leslie Leopold at Ocean Sotheby’s International Realty for helping us find our dream home, and then helping to actually make owning it a possibility! Leslie used her expertise of the industry and the Keys to make sure we were making the best possible investment for our family. Since we did not live close by to where we were purchasing our second home, Leslie was always willing to make herself available to meet with inspectors, surveyors, and such. It definitely was a burden off our shoulders and helped to make the purchase flow seamlessly. It’s great to find a company who can bring a career and a passion together by making people’s dreams come true! A sincere thank you from our family!”

  • The Cline Family

"My husband and I have been looking for a property in the Florida Keys for the past several months and were lucky to have Nancy Hershoff of Ocean Sotheby’s International Realty respond to an inquiry about a property we were interested in visiting. Since that time, Ms. Hershoff has spent many more days scouring the Upper and Middle Keys for a suitable property. On each occasion, Ms. Hershoff was incredibly prepared. As standard procedure, she reconfirms each appointment the day before the visit and coordinates the visits so that we are not backtracking north and south on Overseas Highway wasting precious time. She provides a folder with each property and as much information on each as she is able to collect, frequently in a very short period of time. Ms. Hershoff even comes prepared with ponchos and umbrellas in case of inclement weather. After our visits, she is prompt in obtaining any additional information requested on a specific property. Her professionalism and preparedness is of the highest caliber. She is an absolute pleasure to work with.”

  • Howard and Stephanie Mintz

"Our first trip coming to the Florida keys to look for a home was thought to be a nervous adventure not knowing anyone. Then we found Gloria Walters from Ocean sotheby's International Realty... what a relief. Gloria Walters is such a wonderful person and a professional at her job as a real estate agent. Gloria has made Carol and myself feel so welcomed to the Florida Keys. With taking her time and listening to what we wanted in a home, we found our dream home after a week. Gloria made the closing seem so easy just doing what she knows best and taking care of her clients. And now we have found a real true friend in Gloria Walters.”

  • Jim and Carol Butler

"John is a natural when it comes to real estate. He not only knows the market but how to interface with both sellers and buyers to ensure a smooth, successful transaction. In my case, I put an offer on a bay front property. John was proactive every step of the way, He negotiated contract extensions, ensured that deadlines were met, and all contingencies satisfied. I know that without John’s professional expertise, I would not have been able to successfully purchase my dream home.”

  • Kathleen Monahan

"We used Gloria for both buying a new house and selling our old one. No one is more knowledgeable about the Upper Keys housing market. She is honest and ethical, and when things get stressful she is always calm and encouraging. I would highly recommend her to anyone looking to buy or sell here.”

  • Carol Vandergriff

"Sabrina Wampler and Sarah Ewald have served as my real estate agents since 2005. They have sold two of my estate homes and helped me buy my perfect retirement home in the Florida Keys. My transactions have been completed professionally but also with a concern for our happiness in the completion of each deal. Ethical, smart, realistic...if you want a team that cares about that...pick them!”

  • The Jones Family

"We just wanted to take a minute to write to you and thank you for our great experience we had working with Nancy. We are so thrilled that mutual friends of ours referred us to her and suggested we use Nancy to find a home in the Keys. She spent so much time and effort to show us numerous homes from Key Largo to Lower Matacumbe. Nancy was very astute in fitting our needs and constantly kept us up-to-date on new properties. She was VERY instrumental in closing the deal after many months negotiating (blood, sweat and tears) on our perfect home. It's been a pleasure working with her. We will be recommending Nancy and Ocean Sotheby's International Realty to anyone looking for places in the Keys.”

  • Jim & Sabrina Graves